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Our Brands

We incubate consumer brands and turn them into globally recognised market leaders

We spot gaps and opportunities in consumer product categories where we believe disruption and change provides a huge new opportunity…

…and show consumers what they didn’t know they were missing

Krafted - Dare to be Different

Dare To Be Different

Enter a new dawn of innovation, Where every product is meticulously Krafted, lasting creations that set a new standard in excellence. Stand above the ordinary and join us in reshaping the future – where products are built to last.

UNIO essentials - Everyday essentials. Elevated

Everyday Essentials. Elevated.

We believe exceptional quality shouldn’t come at an exceptional price. That’s why we’re redefining everyday living—curating thoughtfully designed essentials that are accessible to all.

Abode Innovation - Crafted for Effortless Living

Crafted for Effortless Living

Abode Innovation is for those who see their home as a reflection of their personality and style, and a launchpad for everyday life. We believe in creating thoughtfully designed products that seamlessly solve problems and enhance everyday living.

Coming soon

Kute Palz

Kute Palz redefines Kawaii culture with a Korean-cool twist! Our limited-edition collectibles and character-infused lifestyle products turn everyday moments into playful adventures. Designed for color-loving trendsetters, each piece—from plush pals to fashion accessories—brings bold, joyful personality to life. This isn’t just cute… this is Kuteness.

Our partner brands

We work with and on, some of the largest brands in the world to develop products that reflect and build those brands through creative thinking, resulting in increased sales of consumer products

WARNER BROS
BLUEY
UNIVERSAL
Peppa Pig
DISNEY
Hello Kitty