FEEL GOOD
MAKE A DIFFERENCE
We don’t sell products, we solve problems
OUR BRANDS
Krafted
Dare To Be Different
Enter a new dawn of innovation, Where every product is meticulously Krafted, lasting creations that set a new standard in excellence. Stand above the ordinary and join us in reshaping the future – where products are built to last.
OUR BRANDS
Abode Innovation
Crafted for Effortless Living
Abode Innovation is for those who see their home as a reflection of their personality and style, and a launchpad for everyday life. We believe in creating thoughtfully designed products that seamlessly solve problems and enhance everyday living.
OUR BRANDS
UNIO essentials
Everyday essentials. Elevated
We believe exceptional quality shouldn’t come at an exceptional price. That’s why we’re redefining everyday living—curating thoughtfully designed essentials that are accessible to all.
OUR BRANDS
KUTE PALZ
Kute Palz redefines Kawaii culture with a Korean-cool twist! Our limited-edition collectibles and character-infused lifestyle products turn everyday moments into playful adventures. Designed for color-loving trendsetters, each piece—from plush pals to fashion accessories—brings bold, joyful personality to life. This isn’t just cute… this is Kuteness.
Who we work with
Sectors we work in
Home
Our team of former retail buyers has built an extensive sourcing network, offering a curated selection of both soft and hard home goods to suit every consumer’s needs.
Travel
Backed by ex Samsonite’s principal designers and fully vertically integrated factories, we combine expert craftsmanship with end-to-end quality control.
Tech/Gaming
Leveraging 25+ years of specialised experience, we provide turnkey solutions tailored to every segment of the industry, from product development to market strategy.
Gifting
For 20 years, we’ve crafted bespoke collections that evolve with the market, delivering the latest must-have gifts with timeless appeal.
Toys / Stationery
With over 2 million units supplied in the UK every year, we’re one of the best-kept secrets in the industry. Our innovative designs and commitment to quality create a genuine point of difference, standing out in every retail environment.
Pet
A high-growth category featuring an expansive range of whimsical and practical products, from everyday essentials to playful novelties believe it or not almost recession proof!.
Impulse / Till space
Our retail specialists optimise basket spend and profitability by strategically leveraging untapped potential at the till point – transforming every transaction into maximum value.
Health & Beauty
A comprehensive range developed in our advanced facilities, offering retailers complete category solutions.
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